Old Media. New Tricks.

No Such Thing as One Dimensional

Posted on: October 23, 2008

The New York Times is a newspaper.  Yet on their website, they have video and audio interviews.  They have taken their single media product and turned it into a multimedia web presence.

The radio station I work at, 95 Crave, is doing the same thing today. 

We are live at a mall doing a Madonnathon dance contest for Madonna tickets.  Radio stations do live, on site events all the time.  Usually to a small crowd. However, this event is being streamed online with a camera hooked in to a laptop over Ustream.

Your radio station probably already has a video camera. It already has a laptop.  Ustream is free.

A one dimensional event can become multimedia, and experienced by virtually your entire audience.

catch the buzz … pass it on.

Advertisements

1 Response to "No Such Thing as One Dimensional"

[…] If you’re a newspaper, you move to the web.  If you’re a radio station, you add video.  If you’re a television station, you had blogs.  You become multi-dimensional and engage your audience in participatory media. […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: