Old Media. New Tricks.

Yeah, What Seth Said

Posted on: October 17, 2008

So often I have an idea or thought, but I don’t have the most eloquent way of presenting it.  I try, but I miss sometimes.

Minutes after posting the entry on Social Media and how MSM is mishandling it, I read Seth Godin.  He basically says the same thing, much more directly.

Yelling with gusto used to be the best way to advertise your wares. There was plenty of media and if you had plenty of money, you were set.

Today, of course, yelling doesn’t work so well.

What works is leading. Leading a (relatively) small group of people. Taking them somewhere they’d like to go. Connecting them to one another.

Go down the list of online success stories. The big winners are organizations that give tribes of people a platform to connect.

It’s so tempting to believe that we are merely broadcasters, putting together a play list and hurtling it out to the rest of the world. Louder is better. But we’re not. Now we’re leaders.

People want to connect. They want you to do the connecting.

[Seth Godin]

That better sums up my frustration with many mainstream media forays into twitter, facebook and blogs.  They are just using it as a different type of bullhorn.

catch the buzz … pass it on.

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