Old Media. New Tricks.

Podcasting: TiVo for Radio

Posted on: July 11, 2008

Time shifting.  It’s one of the big buzz phrases for how we’re consuming media.

Ever since the dawn of the VCR we’ve been doing it.  Recording something from live tv, to watch at our own convenience.  The TiVo is the killer app for recording television programs.  It remembers your favourites, lets you pause live tv, and much more.  The TiVo becomes your own little television station, you load up the drive with your favourite shows, so when you want to watch tv, there’s something to interest you waiting on your TiVo.

Podcasting can work the same for radio.  Yes, you’ve got a great live morning show, or a hot midday talker, but sometimes people have dentist appointments, sleep in or just forget to catch your program.  If you set up a podcast, the show will be sent to them when it’s updated and waiting for them to listen to when they have the time.

I subscribe to about a dozen podcasts.  Most are original online content that doesn’t originate on radio, but I do also get CBC’s The Hour, Spark and The Team 1040’s Pratt and Taylor sent to my iTunes.  They’re all programs that I love, but don’t have the time to track and listen to, yet I subscribe to the podcast and have them on my computer, ipod or cd when I do have time.

It’s also made me more loyal to those networks as I try to catch the rest of their programming when I’m on the road.

A new study says that podcasting actually increases radio tuning.

Research firm Ipsos Mori has found that 10% of those surveyed said they listened to less live radio after starting to download podcasts. However, 15% said they listened to more live radio since they began downloading podcasts, and 39% said they were listening to radio programs they did not listen to previously. [podcasting news]

Creating a podcast is simple.  Have your morning show producer cut up the best bits from their show each day and put it into a 30 minute package that people can download on their iPod to listen on a lunch break, or on the ride home.  Take artist interviews and live performances and attach them to an RSS feed so even if listeners miss the live action, they’re still in the loop through the podcast.

Yes, while people are listening to a podcast, they’re not listening to the radio – mostly because there’s not enough radio being podcasted for people to take advantage of the time shifting they’re already used to from their TiVo.

Advertisements

1 Response to "Podcasting: TiVo for Radio"

[…] – bookmarked by 1 members originally found by Gabrielkat on 2008-11-30 Podcasting: TiVo for Radio https://cyberbuzzmedia.wordpress.com/2008/07/11/podcasting-tivo-for-radio/ – bookmarked by 2 […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: