Old Media. New Tricks.

Tweet Tweet Twitter Twitter

Posted on: July 10, 2008

How can your radio station use Twitter?  Well, first you have understand what it is.  Here’s what wikipedia says:

Twitter is a free social networking and micro-blogging service that allows users to send updates (otherwise known as tweets) which are text-based posts, ranging up to 140 characters long.

Updates are displayed on the user’s profile page and instantly delivered to other users who have signed up to receive them. The sender can restrict delivery to those in his or her circle of friends (delivery to everyone is the default). Users can receive updates via the Twitter website, instant messaging, SMS, RSS, email or through an application such as Twitterrific or Facebook.

I like to use simpler language. Twitter is like your Facebook status line, but people can subscribe to that and only that. It’s a quick and easy way to share headlines of information.

To see a media outlet using Twitter effectively, look at the Timesonline where they have no fewer than 2 dozen Twitter feeds.

They get it.

So how can you get it?

This week I have been hammering Twitter with radio relevant information. When the news of the new Rogers iPhone plans broke, I had an interview with a local iPhone expert on the radio. I tweeted that the interview was coming up and had word spread so people could tune in.

When an Amber Alert was issued for a girl on Vancouver Island, I mentioned the information on the radio, but also posted it on Twitter.  Within SECONDS it went viral.  Hundreds of people were posting and reposting the tweet, spreading the message faster and faster.

Twitter is a way to reach out to people with your radio brand who aren’t currently listening to the radio and bring them in. We all hook what’s coming up before a stopset; hoping to keep listeners on the dial for another 5 minutes, but hooking to people who aren’t even listening to the radio is even more valuable.

The best part is its easy to do. 140 characters is maybe 2 or 3 sentences. Your jock can do it in between songs, while they’re check email, surfing YouTube and checking Facebook.

Hook the Traffic info, hook a contest giveaway, hook a headline, hook an interview. The important thing is that you provide valuable information and give people a reason to not only follow your Twitter feed, but to also tune in to your radio station.


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