Old Media. New Tricks.

Archive for the ‘television’ Category

Link Love is Brand Building

Posted by: cyberbuzzmedia on: November 5, 2008

Traditional media outlets on the web are notorious for not providing link love. They simply post the content from print to the web with no annotation, link or way for readers to learn more or examine the sources. Even articles they write about technology or websites are devoid of links. Sure, they’ll put the address [...]

Are You Getting Credit for Word of Mouth?

Posted by: cyberbuzzmedia on: October 21, 2008

Old media doesn’t get proper credit when word of mouth spreads the stories they break.
People say “I heard it on the news,” or “I read it in the paper,” or “I saw it on tv.” They credit the medium, but they don’t credit the actual source.
However, when a message is spread in new media, [...]

Wikimedia

Posted by: cyberbuzzmedia on: August 12, 2008

George Stroumboulopolous‘ show, The Hour, does a great job at taking news stories and not dumbing them down.
It does that by first explaining the story, giving some background and context before going deeper.  You know, getting us all on the same page.
I love this show. It explains all the details of those overly complex international [...]