Posted by: cyberbuzzmedia on: November 25, 2008
Yes, you need to be as inclusive as possible when targetting a broad audience, that’s why it’s called broadcasting.
But at the same time, you need to realize your audience is smart, sophisticated and capable of some pretty cool stuff.
Are you a part of the momversation?
catch the buzz .. pass it on
Posted by: cyberbuzzmedia on: November 17, 2008
It’s one thing not to participate in the online conversation, but do you monitor the conversation others are having about you and your brand?
This is vital for not only old media, but any company trying to succeed in the modern era. No longer are people talking about you behind your back, whispering about their negative [...]
Posted by: cyberbuzzmedia on: November 14, 2008
It’s called social media, because it’s about being social. You don’t broadcast your message anymore, you share it.
If you’re a newspaper, you move to the web. If you’re a radio station, you add video. If you’re a television station, you had blogs. You become multi-dimensional and engage your audience in participatory media.
Gary Vaynerchuk nails it.
Comme [...]
Posted by: cyberbuzzmedia on: November 10, 2008
Old media talks down to its audience. New media engages its audience.
Do you recognize how vastly different those two sentences are? Those two simple sentences hold all the answers to all the problems old media, and old companies, have when it comes to new media. You can’t preach to your consumers, you have to inspire [...]
Posted by: cyberbuzzmedia on: November 5, 2008
Traditional media outlets on the web are notorious for not providing link love. They simply post the content from print to the web with no annotation, link or way for readers to learn more or examine the sources. Even articles they write about technology or websites are devoid of links. Sure, they’ll put the address [...]
Posted by: cyberbuzzmedia on: November 3, 2008
Too many media outlets worry about monetizing their content instead of looking at it as a marketing tool.
Instead of taking your content creation budget from programming, and trying to recoup it by monetizing the content, take the money from marketing.
Your results will be then measured by the amount of goodwill and brand loyalty and awareness [...]
Posted by: cyberbuzzmedia on: October 29, 2008
More than 8.5 Million Canadians have a Facebook account. 23 Million Canadians have access to the internet.
In other words, 1/3 of Canadian internet users are easily found in one place.
Facebook is more than just a social network, a place to find old school friends. For many it has become the internet. There is no need [...]
Posted by: cyberbuzzmedia on: October 21, 2008
Old media doesn’t get proper credit when word of mouth spreads the stories they break.
People say “I heard it on the news,” or “I read it in the paper,” or “I saw it on tv.” They credit the medium, but they don’t credit the actual source.
However, when a message is spread in new media, [...]
Posted by: cyberbuzzmedia on: October 17, 2008
So often I have an idea or thought, but I don’t have the most eloquent way of presenting it. I try, but I miss sometimes.
Minutes after posting the entry on Social Media and how MSM is mishandling it, I read Seth Godin. He basically says the same thing, much more directly.
Yelling with gusto used to [...]
Posted by: cyberbuzzmedia on: October 17, 2008
The Vancouver Sun has recently entered the Twittershpere. However, like The Globe and Mail and the CBC before them, they’re using Twitter as an RSS feed syndicator, a different way to take headlines and publish them to the web.
They’re broadcasting the news. Not micro blogging it, not interacting with readership, not sourcing stories. They’re simply [...]
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