Old Media. New Tricks.

Archive for the ‘radio’ Category

Link Love is Brand Building

Posted by: cyberbuzzmedia on: November 5, 2008

Traditional media outlets on the web are notorious for not providing link love. They simply post the content from print to the web with no annotation, link or way for readers to learn more or examine the sources. Even articles they write about technology or websites are devoid of links. Sure, they’ll put the address [...]

Are You Getting Credit for Word of Mouth?

Posted by: cyberbuzzmedia on: October 21, 2008

Old media doesn’t get proper credit when word of mouth spreads the stories they break.
People say “I heard it on the news,” or “I read it in the paper,” or “I saw it on tv.” They credit the medium, but they don’t credit the actual source.
However, when a message is spread in new media, [...]

How to Listen to 95Crave with your iPhone

Posted by: cyberbuzzmedia on: September 18, 2008

I have already said the iPhone could be radio’s saviour – not it’s killer.  Here’s proof.  Astral Media has a mobile website with the stream of all it’s radio stations easily accessible with a few clicks.
Here’s a video showing how to bookmark the site to your iPhone desktop and access any of the streams.
The mobile [...]

Spread The Word, Ya Heard?

Posted by: cyberbuzzmedia on: July 30, 2008

I’ve gotten involved in a discussion over at Hear 2.0 this morning in regards to whether or not radio station content being shared on P2P sites is a good indicator of what your audience thinks of you.
Mark makes this point:
What most folks in radio don’t know is that nearly half of all web traffic happens [...]

Could the iPhone be Radio’s Saviour?

Posted by: cyberbuzzmedia on: July 17, 2008

There are no radio tuners built in to the iPod. If you want to listen to the radio with your iPod, you have to buy bulky adapter that will let you crank out the hits from your local flame throwing CHR.
Many other mobile media devices, like those from Creative, do have built in tuners, [...]

Podcasting: TiVo for Radio

Posted by: cyberbuzzmedia on: July 11, 2008

Time shifting.  It’s one of the big buzz phrases for how we’re consuming media.
Ever since the dawn of the VCR we’ve been doing it.  Recording something from live tv, to watch at our own convenience.  The TiVo is the killer app for recording television programs.  It remembers your favourites, lets you pause live tv, and [...]

Tweet Tweet Twitter Twitter

Posted by: cyberbuzzmedia on: July 10, 2008

How can your radio station use Twitter?  Well, first you have understand what it is.  Here’s what wikipedia says:
Twitter is a free social networking and micro-blogging service that allows users to send updates (otherwise known as tweets) which are text-based posts, ranging up to 140 characters long.
Updates are displayed on the user’s profile page and [...]

How to Beat Ryan Seacrest

Posted by: cyberbuzzmedia on: July 1, 2008

Ryan Seacrest took his Los Angeles morning show nation wide today, but it’s not a syndicated morning show – it’s just a show. Seacrest does AM in the West, making it midday in the east, so the show is edited and repackaged for late middays or pm drive across the country. It’s brilliant, [...]

Radio Needs to Catch a Cold

Posted by: cyberbuzzmedia on: June 30, 2008

This article was originally posted on my personal blog,The Blog According to Buzz.
Guy Kawasaki interviewed Pro Blogger, Darren Rowse, for his Sun Microsystems blog last week and a piece of conversation at the end grabbed me.
Question: What do you think of Seth Godin not having comments on his blog?
Answer: I think that it works well [...]

Starbucks Gets It

Posted by: cyberbuzzmedia on: June 24, 2008

Social media is all about a new way to interact with your audience.  No longer do messages move from the top down, they float from the bottom up.  The audience is now the CEO.
Starbucks gets it.  Thats why they have mystarbucksidea.com a perfectly elegant community built on social media ideals where new business ideas and [...]