Old Media. New Tricks.

Archive for the ‘newspapers’ Category

Redesigning Your Website

Posted by: cyberbuzzmedia on: December 22, 2008

The CanWest newspapers recently launched redesigns to their web presences.
I saw this two page ad in The Province on the weekend explaining their new look.

If it takes you TWO full pages complete with boxes, diagrams and pointers to explain your website redesign to people, it’s TOO complicated.
Google’s website has 28 words. 
I’m not saying your [...]

Walk Before You Run

Posted by: cyberbuzzmedia on: November 7, 2008

Let’s build more on the last entry about link love.
Jeff Jarvis is a big proponent of the link economy.
All content must be transparent: open on the web with permanent links so it can receive links. It’s not content until it’s linked.
[BuzzMachine]
He’s campaigning for old media to tear down it’s walled garden of content, and participate [...]

Link Love is Brand Building

Posted by: cyberbuzzmedia on: November 5, 2008

Traditional media outlets on the web are notorious for not providing link love. They simply post the content from print to the web with no annotation, link or way for readers to learn more or examine the sources. Even articles they write about technology or websites are devoid of links. Sure, they’ll put the address [...]

Are You Getting Credit for Word of Mouth?

Posted by: cyberbuzzmedia on: October 21, 2008

Old media doesn’t get proper credit when word of mouth spreads the stories they break.
People say “I heard it on the news,” or “I read it in the paper,” or “I saw it on tv.” They credit the medium, but they don’t credit the actual source.
However, when a message is spread in new media, [...]

Its called Social Media for a Reason

Posted by: cyberbuzzmedia on: October 17, 2008

The Vancouver Sun has recently entered the Twittershpere.  However, like The Globe and Mail and the CBC before them, they’re using Twitter as an RSS feed syndicator, a different way to take headlines and publish them to the web.
They’re broadcasting the news.  Not micro blogging it, not interacting with readership, not sourcing stories.  They’re simply [...]