Old Media. New Tricks.

It’s called social media, because it’s about being social.  You don’t broadcast your message anymore, you share it.
If you’re a newspaper, you move to the web.  If you’re a radio station, you add video.  If you’re a television station, you had blogs.  You become multi-dimensional and engage your audience in participatory media.
Gary Vaynerchuk nails it.
Comme [...]

Old media talks down to its audience.  New media engages its audience.
Do you recognize how vastly different those two sentences are? Those two simple sentences hold all the answers to all the problems old media, and old companies, have when it comes to new media.  You can’t preach to your consumers, you have to inspire [...]

Too many media outlets worry about monetizing their content instead of looking at it as a marketing tool.
Instead of taking your content creation budget from programming, and trying to recoup it by monetizing the content, take the money from marketing.
Your results will be then measured by the amount of goodwill and brand loyalty and awareness [...]

So often I have an idea or thought, but I don’t have the most eloquent way of presenting it.  I try, but I miss sometimes.
Minutes after posting the entry on Social Media and how MSM is mishandling it, I read Seth Godin.  He basically says the same thing, much more directly.
Yelling with gusto used to [...]