It’s called social media, because it’s about being social.  You don’t broadcast your message anymore, you share it.

If you’re a newspaper, you move to the web.  If you’re a radio station, you add video.  If you’re a television station, you had blogs.  You become multi-dimensional and engage your audience in participatory media.

Gary Vaynerchuk nails it.

Comme toujours.

catch the buzz … pass it on