Posted by: cyberbuzzmedia on: November 25, 2008
Yes, you need to be as inclusive as possible when targetting a broad audience, that’s why it’s called broadcasting.
But at the same time, you need to realize your audience is smart, sophisticated and capable of some pretty cool stuff.
Are you a part of the momversation?
catch the buzz .. pass it on
Posted by: cyberbuzzmedia on: November 14, 2008
It’s called social media, because it’s about being social. You don’t broadcast your message anymore, you share it.
If you’re a newspaper, you move to the web. If you’re a radio station, you add video. If you’re a television station, you had blogs. You become multi-dimensional and engage your audience in participatory media.
Gary Vaynerchuk nails it.
Comme [...]
Posted by: cyberbuzzmedia on: November 7, 2008
Let’s build more on the last entry about link love.
Jeff Jarvis is a big proponent of the link economy.
All content must be transparent: open on the web with permanent links so it can receive links. It’s not content until it’s linked.
[BuzzMachine]
He’s campaigning for old media to tear down it’s walled garden of content, and participate [...]
