Old Media. New Tricks.

Archive for November 2008

Smarter Than You Think

Posted by: cyberbuzzmedia on: November 25, 2008

Yes, you need to be as inclusive as possible when targetting a broad audience, that’s why it’s called broadcasting. But at the same time, you need to realize your audience is smart, sophisticated and capable of some pretty cool stuff. Are you a part of the momversation? catch the buzz .. pass it on

Listening to Your Brand’s Conversation

Posted by: cyberbuzzmedia on: November 17, 2008

It’s one thing not to participate in the online conversation, but do you monitor the conversation others are having about you and your brand? This is vital for not only old media, but any company trying to succeed in the modern era.  No longer are people talking about you behind your back, whispering about their [...]

Have a Conversation with your Brand

Posted by: cyberbuzzmedia on: November 14, 2008

It’s called social media, because it’s about being social.  You don’t broadcast your message anymore, you share it. If you’re a newspaper, you move to the web.  If you’re a radio station, you add video.  If you’re a television station, you had blogs.  You become multi-dimensional and engage your audience in participatory media. Gary Vaynerchuk [...]

It’s Not Me. It’s You.

Posted by: cyberbuzzmedia on: November 10, 2008

Old media talks down to its audience.  New media engages its audience. Do you recognize how vastly different those two sentences are? Those two simple sentences hold all the answers to all the problems old media, and old companies, have when it comes to new media.  You can’t preach to your consumers, you have to [...]

Walk Before You Run

Posted by: cyberbuzzmedia on: November 7, 2008

Let’s build more on the last entry about link love. Jeff Jarvis is a big proponent of the link economy. All content must be transparent: open on the web with permanent links so it can receive links. It’s not content until it’s linked. [BuzzMachine] He’s campaigning for old media to tear down it’s walled garden [...]

Link Love is Brand Building

Posted by: cyberbuzzmedia on: November 5, 2008

Traditional media outlets on the web are notorious for not providing link love. They simply post the content from print to the web with no annotation, link or way for readers to learn more or examine the sources. Even articles they write about technology or websites are devoid of links. Sure, they’ll put the address [...]

Content As A Marketing Cost

Posted by: cyberbuzzmedia on: November 3, 2008

Too many media outlets worry about monetizing their content instead of looking at it as a marketing tool. Instead of taking your content creation budget from programming, and trying to recoup it by monetizing the content, take the money from marketing. Your results will be then measured by the amount of goodwill and brand loyalty [...]


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