Old Media. New Tricks.

No Such Thing as One Dimensional

Posted by: cyberbuzzmedia on: October 23, 2008

The New York Times is a newspaper.  Yet on their website, they have video and audio interviews.  They have taken their single media product and turned it into a multimedia web presence.

The radio station I work at, 95 Crave, is doing the same thing today. 

We are live at a mall doing a Madonnathon dance contest for Madonna tickets.  Radio stations do live, on site events all the time.  Usually to a small crowd. However, this event is being streamed online with a camera hooked in to a laptop over Ustream.

Your radio station probably already has a video camera. It already has a laptop.  Ustream is free.

A one dimensional event can become multimedia, and experienced by virtually your entire audience.

catch the buzz … pass it on.

1 Response to "No Such Thing as One Dimensional"

[...] If you’re a newspaper, you move to the web.  If you’re a radio station, you add video.  If you’re a television station, you had blogs.  You become multi-dimensional and engage your audience in participatory media. [...]

Leave a Reply