Old Media. New Tricks.

Archive for October 2008

Facebook = The Internet

Posted by: cyberbuzzmedia on: October 29, 2008

More than 8.5 Million Canadians have a Facebook account.  23 Million Canadians have access to the internet.
In other words, 1/3 of Canadian internet users are easily found in one place.
Facebook is more than just a social network, a place to find old school friends.  For many it has become the internet.  There is no need [...]

No Such Thing as One Dimensional

Posted by: cyberbuzzmedia on: October 23, 2008

The New York Times is a newspaper.  Yet on their website, they have video and audio interviews.  They have taken their single media product and turned it into a multimedia web presence.
The radio station I work at, 95 Crave, is doing the same thing today. 
We are live at a mall doing a Madonnathon dance [...]

Are You Getting Credit for Word of Mouth?

Posted by: cyberbuzzmedia on: October 21, 2008

Old media doesn’t get proper credit when word of mouth spreads the stories they break.
People say “I heard it on the news,” or “I read it in the paper,” or “I saw it on tv.” They credit the medium, but they don’t credit the actual source.
However, when a message is spread in new media, [...]

Yeah, What Seth Said

Posted by: cyberbuzzmedia on: October 17, 2008

So often I have an idea or thought, but I don’t have the most eloquent way of presenting it.  I try, but I miss sometimes.
Minutes after posting the entry on Social Media and how MSM is mishandling it, I read Seth Godin.  He basically says the same thing, much more directly.
Yelling with gusto used to [...]

Its called Social Media for a Reason

Posted by: cyberbuzzmedia on: October 17, 2008

The Vancouver Sun has recently entered the Twittershpere.  However, like The Globe and Mail and the CBC before them, they’re using Twitter as an RSS feed syndicator, a different way to take headlines and publish them to the web.
They’re broadcasting the news.  Not micro blogging it, not interacting with readership, not sourcing stories.  They’re simply [...]