Old Media. New Tricks.

Archive for June 2008

Radio Needs to Catch a Cold

Posted by: cyberbuzzmedia on: June 30, 2008

This article was originally posted on my personal blog,The Blog According to Buzz.
Guy Kawasaki interviewed Pro Blogger, Darren Rowse, for his Sun Microsystems blog last week and a piece of conversation at the end grabbed me.
Question: What do you think of Seth Godin not having comments on his blog?
Answer: I think that it works well [...]

You’re One Step Ahead

Posted by: cyberbuzzmedia on: June 24, 2008

Even if you have no grasp whatsoever of the concepts of social media and how they can work for you, you’re one step ahead.  You’re here.  You’re trying.  You’re learning.
Your audience, on the other hand, are miles behind even you.  Which is why you have time.
Mainstream media is skewered for dumbing down the news.  Unfortunately [...]

Starbucks Gets It

Posted by: cyberbuzzmedia on: June 24, 2008

Social media is all about a new way to interact with your audience.  No longer do messages move from the top down, they float from the bottom up.  The audience is now the CEO.
Starbucks gets it.  Thats why they have mystarbucksidea.com a perfectly elegant community built on social media ideals where new business ideas and [...]

Generation Now

Posted by: cyberbuzzmedia on: June 23, 2008

My grandfather told me a great lesson about how he was a successful salesman.
Whenever he would call on a client, he didnt just talk to the manager.  He talked to the clerks, to reception, to the assistants.  You see, the man in the corner office may be the boss today, but the ones on the [...]

What’s In It For Me?

Posted by: cyberbuzzmedia on: June 19, 2008

I just ran an idea past our promotions director where we should encourage our listeners to post to our Facebook page, or a website wall all the places they hear 95Crave played.
You know, give some love to the post offices, drug stores, sandwich shops and offices who listen to us all day long.
He liked the [...]

Will New Media Ever Work for Old Media?

Posted by: cyberbuzzmedia on: June 18, 2008

Last night’s Third Tuesday event featured a presentation on how charities and causes can take advantage of social networking, widgets and new media opportunities.
The recurring theme was how these grass roots efforts spread virally.  People get concerned about a cause and spread the message through Facebook, YouTube and Twitter.
Halfway through, Tod Maffin piped up “But [...]


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